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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
220
Relationship marketing
220
Consumer behaviour
128
Konsumentenverhalten
128
Customer satisfaction
81
Kundenzufriedenheit
81
Dienstleistungsqualität
56
Service quality
56
Brand management
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Value creation
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satisfaction
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Roy, Sanjit
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Simkin, Lyndon
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Han, Heesup
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Mavondo, Felix
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
470
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
87
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of service management
56
Journal of marketing
54
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
47
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
222
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
5
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
6
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
7
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
8
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
9
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
10
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
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