How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Choukri Menidjel and Anil Bilgihan
| Year of publication: |
2023
|
|---|---|
| Authors: | Menidjel, Choukri ; Bilgihan, Anil |
| Subject: | relationship marketing | perceived value | customer loyalty | Perceived relationship investment | relationship proneness | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1900342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303204