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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Online-Handel"
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Brand management
Online-Handel
Consumer behaviour
178
Konsumentenverhalten
178
Markenführung
46
Brand image
37
Markenimage
37
Beziehungsmarketing
31
Relationship marketing
31
Brand
29
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Advertising effects
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Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Gijsbrechts, Els
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Steenkamp, Jan-Benedict E. M.
2
Warlop, Luk
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Becker, Ingo Frank
1
Belk, Russell W.
1
Bijmolt, Tammo H. A.
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Carlson, Jeffrey R.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Chowdhry, Nivriti
1
Clement, Michel
1
Colicev, Anatoli
1
Davvetas, Vasileios
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DelVecchio, Devon
1
Deleersnyder, Barbara
1
Dhaoui, Chedia
1
Diamantopoulos, Adamantios
1
Dimitriu, Radu
1
Ding, Ying
1
Duan, Jason A.
1
Eelen, Jiska
1
Emrich, Oliver
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
481
Journal of business research : JBR
466
The journal of product & brand management
187
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
99
International journal of hospitality management
94
Journal of internet commerce
78
Journal of marketing communications
70
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of international consumer marketing
58
International journal of advertising : the review of marketing communications
57
International journal of consumer studies
57
Electronic commerce research
55
International journal of retail and distribution management
55
SpringerLink / Bücher
55
Journal of retailing
54
Journal of strategic marketing
52
Marketing intelligence & planning
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
International journal of electronic marketing and retailing : IJEMR
47
Journal of global marketing
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of the Academy of Marketing Science
43
Journal of fashion marketing and management
41
The international review of retail, distribution and consumer research
41
International journal of contemporary hospitality management
40
International marketing review
40
Journal of hospitality marketing & management
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Information systems research : ISR
39
Journal of Islamic marketing
39
Global business review
38
Technological forecasting & social change : an international journal
38
European journal of marketing : EJM
37
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ECONIS (ZBW)
56
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
5
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
9
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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