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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
37
Markenartikel
37
Brand management
34
Markenführung
34
Consumer behaviour
29
Brand image
28
Markenimage
28
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
6
Werbewirkung
6
Branding
5
Social Web
5
Social web
5
Advertising
4
Internet marketing
4
Online-Marketing
4
Online retailing
3
Online-Handel
3
Social media
3
Viral marketing
3
Virales Marketing
3
Werbung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attachment
2
Brand loyalty
2
Brand perception
2
Customer integration
2
Kundenintegration
2
Marketingmanagement
2
Measurement
2
Memory
2
Messung
2
Punishment
2
Strafe
2
AIDA model
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Absatz
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30
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Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baumgartner, Bernhard
1
Bowman, Douglas
1
Brady, Michael
1
Calantone, Roger J.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Colicev, Anatoli
1
Davvetas, Vasileios
1
DelVecchio, Devon
1
Diamantopoulos, Adamantios
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fitzsimons, Gavan J.
1
Gaustad, Tarje
1
Gijsbrechts, Els
1
Golossenko, Artyom
1
Grinstein, Amir
1
Guhl, Daniel
1
Hansen, Nele
1
Heath, Timothy B.
1
Hennig-Thurau, Thorsten
1
Herrmann, Jean-Luc
1
Horen, Femke van
1
Huang, Li
1
Huber, Joel
1
Hudson, Simon
1
Ilicic, Jasmina
1
Kacha, Mathieu
1
Keller, Kevin Lane
1
Klapper, Daniel
1
Kneib, Thomas
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
191
Journal of retailing and consumer services
124
The journal of product & brand management
114
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
Journal of marketing communications
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
21
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
International journal of hospitality management
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
30
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
7
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
8
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
9
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
10
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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