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~isPartOf:"International marketing review"
~language:"eng"
~subject:"Markenartikel"
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Search: subject:"Markenpolitik"
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Markenartikel
Brand management
45
Markenführung
45
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
33
Markenimage
33
International marketing
22
Internationales Marketing
22
Brand
17
Designation of origin
11
Herkunftsbezeichnung
11
Emerging economies
7
Marketing management
7
Marketingmanagement
7
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Beziehungsmarketing
5
Relationship marketing
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Brand equity
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Coronavirus
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Cultural identity
4
Einzelhandel
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Emerging markets
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Global brands
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Globalisierung
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Globalization
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Kulturelle Identität
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Luxury goods
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Luxusgüter
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Multinationales Unternehmen
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Retail trade
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Transnational corporation
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Advertising
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China
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Perceived brand globalness
3
Personality psychology
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Persönlichkeitspsychologie
3
Religion
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English
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Ge, Jiaye
2
Akram, M. S.
1
Arli, Denni
1
Chakrabarti, Ronika
1
D'Antone, Simona
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Grappio, Silvia
1
Gupta, Narain
1
Han, C. M.
1
He, Jiaxun
1
Heinberg, Martin
1
Herz, Marc
1
Hildebrand, Christian
1
Hong, Ruiyang
1
Hu, Zuohao
1
Jo, Myung-Soo
1
Koschate-Fischer, Nicole
1
Lane, Vicki R.
1
Li, Jinping
1
Lieven, Theo
1
Magnusson, Peter
1
Malik, Aneela
1
Merunka, Dwight
1
Mittal, Amit
1
Nam, Hyojin
1
Paul, Justin
1
Ribamar Siqueira, Jose <Jr.>
1
Sardana, Deepak
1
Sarigollu, Emine
1
Shaikh, Shayan
1
Sharma, Piyush
1
Swanepoel, Danielle
1
Westjohn, Stanford A.
1
Yadav, Rohit
1
Yuan, Shaofeng
1
Zarantonello, Lia
1
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International marketing review
Journal of business research : JBR
200
The journal of brand management : an international journal
140
The journal of product & brand management
128
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Psychology & marketing
32
Marketing intelligence & planning
29
Journal of marketing communications
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
European journal of marketing
25
European journal of marketing : EJM
25
Marketing letters : a journal of research in marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of hospitality management
23
Journal of promotion management : innovations in planning and applied research
23
International journal of market research
20
Journal of strategic marketing
20
International journal of advertising : the review of marketing communications
19
Journal of international consumer marketing
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of the Academy of Marketing Science
18
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of retailing
16
International journal of retail and distribution management
15
Business horizons
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
14
European journal of operational research : EJOR
13
Global business review
13
International journal of contemporary hospitality management
13
Journal of global marketing
13
Journal of marketing analytics : JMA
13
The journal of consumer marketing
13
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ECONIS (ZBW)
16
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1
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
2
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
3
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
4
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
7
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
8
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
9
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
10
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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