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~isPartOf:"International small business journal : researching entrepreneurship"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
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Search: subject:"Unternehmensführung"
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KMU
Marketing management
70
Marketingmanagement
70
Strategic management
29
Strategisches Management
29
Beziehungsmarketing
20
Relationship marketing
20
Firm performance
19
SME
19
Unternehmenserfolg
19
market orientation
18
Marketing
14
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13
Markenführung
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11
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8
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8
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Unternehmensgründung
8
Wettbewerbsvorteil
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marketing strategy
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Environmental management
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Umweltmanagement
7
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Innovationsmanagement
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International marketing
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Internationales Marketing
6
entrepreneurial orientation
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B-to-B-Marketing
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19
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Gilmore, Audrey
3
Taghian, Mehdi
2
Trehan, Kiran
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Batra, Safal
1
Berry, Aidan
1
Boxer, Rosie
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
Carbery, Ronan
1
Carson, David
1
D'Souza, Clare M.
1
Easterby-Smith, Mark
1
Fathollahzadeh, Zeinab
1
Garavan, Thomas N.
1
Gross, Andrew C.
1
Gupta, Vishal K.
1
Higgins, David
1
Hulbert, Bev
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Jones, Ossie
1
Kevill, Alex
1
Khanin, Dmitry
1
Klyver, Kim
1
Kumar, Sampath
1
M'zungu, Simon
1
Mahto, Raj V.
1
Maruyama, Masahiro
1
Massiera, Philippe
1
Mathews, Shane W.
1
Merrilees, Bill
1
Miller, Dale
1
Molinillo, Sebastian
1
O'Brien, Fergal
1
O'Dwyer, Michele
1
Pera, Rebecca
1
Perks, Keith J.
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International small business journal : researching entrepreneurship
Journal of strategic marketing
Journal of business research : JBR
51
SpringerLink / Bücher
50
Springer eBook Collection
24
Business strategy and the environment
22
Industrial marketing management : the international journal for industrial and high-tech firms
18
Technological forecasting & social change : an international journal
17
Corporate social responsibility and environmental management
15
International journal of production economics
12
Journal of research in marketing and entrepreneurship
12
Management research review
11
The journal of business & industrial marketing
11
International business review : the official journal of the European International Business Academy
10
Eurasian Studies in Business and Economics
9
International journal of entrepreneurship and small business : IJESB
9
Journal of entrepreneurship in emerging economies
9
Journal of small business & enterprise development
9
Technology analysis & strategic management
9
Benchmarking : an international journal
8
Edward Elgar E-Book Archive
8
International journal of entrepreneurial behavior & research
8
Inventi impact: SMEs
8
Journal of business ethics : JOBE
8
Journal of small business and enterprise development
8
Global business & economics review
7
International entrepreneurship and management journal
7
International journal of emerging markets
7
International journal of innovation management
7
Journal of research in marketing and entrepreneurship : JRME
7
Journal of small business and entrepreneurship : JSBE
7
Journal of small business strategy
7
Journal of world business : JWB
7
Small enterprise research
7
World review of entrepreneurship, management and sustainable development
7
Advances in business strategy and competitive advantage (ABSCA) book series
6
Business & society
6
Economic research
6
Eurasian studies in business and economics
6
IEEE transactions on engineering management : EM
6
International journal of economic perspectives : IJEP
6
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ECONIS (ZBW)
19
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1
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
4
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
5
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
6
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
7
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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