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~isPartOf:"Journal of Business Ethics"
~subject:"Sponsorship"
~subject:"Werbung"
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Lii, Yuan-Shuh
;
Lee, Monle
- In:
Journal of Business Ethics
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009403277
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