Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
| Year of publication: |
2012
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|---|---|
| Authors: | Lii, Yuan-Shuh ; Lee, Monle |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 105.2012, 1, p. 69-81
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| Publisher: |
Springer |
| Subject: | Brand attitude | C–C identification | Citizenship behavior | Corporate social responsibility | Cause-related marketing | Philanthropy | Sponsorship |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009403277