Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
| Year of publication: |
2011
|
|---|---|
| Authors: | Lii, Yuan-Shuh ; Lee, Monle |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 105.2011, 1, p. 69-82
|