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~accessRights:"restricted"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Grounded theory"
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Navigating the complexities of grounded theory research in advertising
Goulding, Christina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
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