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Search: subject_exact:"Markenführung"
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Markenführung
293
Brand management
292
Markenpolitik
243
Deutschland
95
Germany
93
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70
Consumer behaviour
61
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Baumgarth, Carsten
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Steiner, Paul
6
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Ahlert, Dieter
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3
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2
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Hartung, Stephanie
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2
Jin, Byoungho
2
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2
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Bundesvereinigung City- und Stadtmarketing Deutschland
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Journal of advertising research
SpringerLink / Bücher
Journal of business research : JBR
480
The journal of brand management : an international journal
282
Journal of retailing and consumer services
244
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234
Springer eBook Collection
85
International journal of hospitality management
80
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80
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Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of promotion management : innovations in planning and applied research
73
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of advertising : the review of marketing communications
63
Psychology & marketing
60
Innovatives Markenmanagement
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
54
European journal of marketing : EJM
50
Journal of international consumer marketing
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Springer eBook Collection / Business and Economics
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International marketing review
48
European journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Tourism management : research, policies, practice
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Journal of Islamic marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of fashion marketing and management
42
Journal of marketing
42
Journal of the Academy of Marketing Science
42
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of travel and tourism marketing
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International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing for higher education
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ECONIS (ZBW)
351
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1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
6
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
7
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
8
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
9
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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