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Advertising
135
Werbung
135
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
48
Werbewirkung
48
Brand management
17
Internet marketing
17
Markenführung
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Online-Marketing
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9
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advertising
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Celebrity-Werbung
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Article
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135
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English
135
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Ford, John B.
7
Campbell, Colin L.
5
Koslow, Scott
5
Dahlén, Micael
4
Bellman, Steven
3
Fulgoni, Gian M.
3
Milfeld, Tyler
3
Stafford, Marla Royne
3
Tevi, Alexander
3
Ang, Lawrence
2
Beal, Virginia
2
Droulers, Olivier
2
Haley, Eric John
2
Kennedy, Rachel
2
Kerr, Gayle
2
Kilgour, Mark
2
Lacoste-Badie, Sophie
2
McDonald, Scott C.
2
Müllensiefen, Daniel Th.
2
Nyilasy, Greg
2
Parker, John
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Reid, Leonard N.
2
Rosengren, Sara
2
Spielmann, Nathalie
2
Spotts, Harlan E.
2
Stipp, Horst
2
Teng, Lefa
2
Thorbjørnsen, Helge
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
Wu, Linwan
2
Youn, Kibum
2
Abitbol, Alan
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Ambika, Anupama
1
Andreini, Daniela
1
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Journal of advertising research
International journal of advertising : the review of marketing communications
192
Journal of advertising
163
Journal of business research : JBR
122
Journal of marketing communications
104
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
53
SpringerLink / Bücher
50
Journal of promotion management : JPM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of historical research in marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
European journal of operational research : EJOR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
29
Journal of marketing
29
Psychology & marketing
28
Marketing letters : a journal of research in marketing
27
Discussion paper / Centre for Economic Policy Research
23
European journal of marketing : EJM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing research
22
Journal of marketing research : JMR
22
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Marketing science
19
Asia Pacific journal of marketing and logistics
17
Journal of international consumer marketing
17
Research
17
Discussion papers / CEPR
16
International journal of consumer studies
16
Quantitative marketing and economics : QME
16
International journal of market research
15
Journal of business ethics : JOBE
15
European journal of marketing
14
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ECONIS (ZBW)
135
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135
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
5
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
6
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
7
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
8
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
9
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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