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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
5
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Consumer behaviour
4
Konsumentenverhalten
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Brand management
2
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loyalty
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Frequent Flyer Program
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Tanford, Sarah
3
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Baloglu, Seyhmus
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Hwang, Eunmin
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Kim, Claire Heeryung
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Kim, Kyongseok
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Min, Ji Hye
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Nadal Reales, Celia
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O'Connell, John F.
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Raab, Carola
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Journal of air transport management
Journal of hospitality marketing & management
Psychology & marketing
Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
8
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of revenue and pricing management
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
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Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
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Business horizons
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing
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European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
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International journal of industrial organization
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Journal of consumer behaviour : an international research review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
3
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
4
An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia
;
O'Connell, John F.
- In:
Journal of air transport management
65
(
2017
),
pp. 63-75
Persistent link: https://www.econbiz.de/10011785603
Saved in:
5
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
6
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
7
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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