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~accessRights:"restricted"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Unternehmenserfolg
Consumer behaviour
1,525
Konsumentenverhalten
1,525
Corporate social responsibility
818
Corporate Social Responsibility
810
Innovation
742
Business ethics
618
Firm performance
618
Unternehmensethik
614
Relationship marketing
491
Beziehungsmarketing
489
Brand management
487
Markenführung
486
Innovation management
440
Innovationsmanagement
439
Ethics
437
Social Web
399
Social web
399
Ethik
395
Entrepreneurship
381
Markenimage
373
Business start-up
354
Unternehmensgründung
354
Entrepreneurship approach
350
Managers
345
Führungskräfte
342
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303
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285
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278
Online-Marketing
278
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268
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268
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267
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267
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265
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263
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263
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Article
983
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Article in journal
Case study
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983
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English
Author
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Diamantopoulos, Adamantios
10
Foroudi, Pantea
8
Sharma, Piyush
8
Adomako, Samuel
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Boso, Nathaniel
6
Marco Lajara, Bartolomé
6
Oghazi, Pejvak
6
Zaragoza-Sáez, Patrocinio del Carmen
6
Úbeda García, Mercedes
6
Amankwah-Amoah, Joseph
5
Arslanagic-Kalajdzic, Maja
5
Claver Cortés, Enrique
5
Dwivedi, Yogesh Kumar
5
Gupta, Suraksha
5
Hultman, Magnus
5
Kraus, Sascha
5
Badrinarayanan, Vishag
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Guzman, Francisco
4
Iglesias, Oriol
4
Japutra, Arnold
4
Lin, Feng-Jyh
4
Markovic, Stefan
4
Martin, Silvia L.
4
McDowell, William C.
4
Merchant, Altaf
4
Moon, Hakil
4
Pantano, Eleonora
4
Patel, Pankaj
4
Paul, Justin
4
Tatoğlu, Ekrem
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Ahsan, Mujtaba
3
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
218
The journal of product & brand management
193
Industrial marketing management : the international journal for industrial and high-tech firms
182
The journal of brand management : an international journal
182
Technological forecasting & social change : an international journal
165
International journal of hospitality management
135
Finance research letters
131
International business review : the official journal of the European International Business Academy
130
International journal of production economics
122
The journal of corporate finance : contracting, governance and organization
109
Tourism management : research, policies, practice
106
Strategic management journal
105
International journal of innovation management
101
Applied economics
98
Pacific-Basin finance journal
97
Research in international business and finance
89
Asia Pacific journal of marketing and logistics
87
Long range planning : LRP ; international journal of strategic management
82
Global business review
81
Corporate social responsibility and environmental management
80
International entrepreneurship and management journal
80
International review of economics & finance : IREF
79
Technology analysis & strategic management
79
Journal of marketing communications
77
Emerging markets, finance and trade : EMFT
75
International review of financial analysis
74
Journal of management & organization : JMO
74
The journal of business & industrial marketing
73
Small business economics : an entrepreneurship journal
71
Small business economics : an international journal
71
Applied economics letters
70
The international journal of productivity and performance management
70
International journal of economics and finance
69
European management journal
67
Journal of strategic marketing
67
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
67
Economic research
66
International marketing review
66
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ECONIS (ZBW)
983
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1
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983
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
Saved in:
8
Buyer-supplier CSR alignment and firm performance : a contingency theory perspective
Yang, Yang
;
Jiang, Yan
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468751
Saved in:
9
Catching a falling star : mobility of declining star performers, peer effects, and organizational performance in the National Football League
Barlow, Matthew A.
;
Hesterly, William S.
;
Verhaal, J. …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014332147
Saved in:
10
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
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