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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Marketing management"
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Marketing management
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Journal of business research : JBR
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of marketing management : MM
8
Lehrbuch
4
Australasian marketing journal
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of historical research in marketing
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Journal of the Academy of Marketing Science
3
Springer eBook Collection / Business and Management
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Edward Elgar E-Book Archive
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Elgar original reference
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European journal of marketing : EJM
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European management journal
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European management series
2
International journal of islamic marketing and branding
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Springer eBook Collection
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
BWL Tourismus 8-2011
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business-to-Business-Marketing
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Developing digital marketing : relationship perspectives
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Emerald insight
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European Advertising Academy
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International Journal of Financial Studies : open access journal
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International marketing review
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Inventi impact: retailing & consumer services
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Italian journal of marketing : ITJM
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ECONIS (ZBW)
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
3
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
4
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
5
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
6
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
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