Green marketing orientation : conceptualization, scale development and validation
Year of publication: |
November 2017
|
---|---|
Authors: | Papadas, Karolos-Konstantinos ; Aulōnitēs, Geōrgios I. ; Carrigan, Marylyn |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 236-246
|
Subject: | Green marketing | Environmental | Sustainability | Scale development | Transformative marketing | Marketing strategy | Marketingmanagement | Marketing management | Öko-Marketing | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Marketingtheorie | Marketing theory |
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