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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
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Journal of business research : JBR
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
71
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
AMS review : official publication of the Academy of Marketing Science
28
Journal of macromarketing
23
Marketing theory
23
Journal of historical research in marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing theory and practice : JMTP
12
Australasian marketing journal
9
Springer eBook Collection
9
Springer eBook Collection / Business and Management
9
Lehrbuch
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Review of marketing research
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
Journal of the Academy of Marketing Science
6
Marketing Science
5
Artificial intelligence in marketing
4
European management journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
The journal of services marketing
4
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
International review on public and non-profit marketing
3
International series in operations research & management science
3
Journal of marketing
3
Journal of service theory and practice : JSTP
3
Journal of strategic marketing
3
Research in consumer behavior
3
The service industries journal
3
Tourism management : research, policies, practice
3
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ECONIS (ZBW)
23
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
3
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
4
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
5
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
6
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
9
Marketing Weiterdenken in der marktorientierten Unternehmensführung : Entwicklungen und Zukunftsthemen der Marketingdisziplin
Bruhn, Manfred
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 27-60)
.
2020
Persistent link: https://www.econbiz.de/10012300996
Saved in:
10
Marketing weiter denken?! : sechs Postulate
Kenning, Peter
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012301105
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