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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
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Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Einzelhandel
2
Internet marketing
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Online-Marketing
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Perception
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Retail trade
2
Social Web
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Social web
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Wahrnehmung
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Brand
1
Brand attachment
1
Brand equity
1
Brand-store-consumer personality
1
Consumer entitlement
1
Data protection
1
Datenschutz
1
Distributive justice
1
Gerechtigkeit
1
Handelsmarke
1
Inattentional blindness
1
Ingredient branding
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Loyalty
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Luxury
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Luxury brand strategies
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Luxury customer experience
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Aiello, Gaetano
Ko, Eunju
13
Valette-Florence, Pierre
12
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Laroche, Michel
10
Balaji, M. S.
9
Cleveland, Mark
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Filieri, Raffaele
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Arslanagic-Kalajdzic, Maja
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Behl, Abhishek
6
Das, Gopal
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Paul, Justin
6
Sharma, Piyush
6
Spielmann, Nathalie
6
Teng, Lefa
6
Chaney, Damien
5
Chen, Qimei
5
Christodoulides, George
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Japutra, Arnold
5
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Journal of business research : JBR
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
2
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
3
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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