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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"Valette-Florence, Pierre"
~subject:"Brand loyalty"
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Brand loyalty
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Valette-Florence, Pierre
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
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