//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
1,403
Konsumentenverhalten
1,403
Brand management
345
Markenführung
345
Brand image
295
Markenimage
295
Beziehungsmarketing
283
Relationship marketing
283
Markenartikel
189
Social Web
177
Social web
177
Internet marketing
168
Online-Marketing
168
Online retailing
131
Online-Handel
131
Luxury goods
123
Luxusgüter
123
Emotion
114
Customer satisfaction
112
Kundenzufriedenheit
112
Advertising effects
109
Werbewirkung
109
Viral marketing
100
Virales Marketing
100
Einzelhandel
94
Retail trade
94
Personality psychology
90
Persönlichkeitspsychologie
90
Dienstleistungsqualität
88
Service quality
88
Advertising
79
Werbung
74
Experiment
61
Perception
58
Wahrnehmung
58
Corporate Social Responsibility
56
Corporate social responsibility
56
Social media
55
E-commerce
53
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
194
Type of publication (narrower categories)
All
Article in journal
194
Aufsatz in Zeitschrift
194
Language
All
English
194
Author
All
Diamantopoulos, Adamantios
4
Ko, Eunju
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Christodoulides, George
3
Grohs, Reinhard
3
Motoki, Kosuke
3
Phau, Ian
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Azar, Salim L.
2
Baker, Thomas L.
2
Chen, Qimei
2
Davvetas, Vasileios
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Suraksha
2
Halkias, Georgios
2
Horstmann, Florian
2
Hu, Miao
2
Japutra, Arnold
2
Jin, Zhongqi
2
Khalifa, Dina
2
Kolbl, Živa
2
Koll, Oliver
2
Machado, Joana César
2
Mandler, Timo
2
Melewar, T. C.
2
Merchant, Altaf
2
Michel, Géraldine
2
Mrad, Mona
2
Mühlbacher, Hans
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
124
The journal of product & brand management
115
The journal of brand management : an international journal
110
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Marketing letters : a journal of research in marketing
23
International journal of hospitality management
20
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
European journal of marketing
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
Journal of retailing
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of contemporary hospitality management
12
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
more ...
less ...
Source
All
ECONIS (ZBW)
194
Showing
1
-
10
of
194
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
4
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
5
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
6
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
7
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->