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Brand
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Brand management
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Markenartikel
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary journal
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
19
Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
17
International marketing review
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Springer eBook Collection
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
14
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ECONIS (ZBW)
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1
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
2
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie
;
Li, Shaobo
;
Ng, Sharon
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
Saved in:
3
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
4
Exposure to brands makes preferential decisions easier
Rahinel, Ryan
;
Otto, Ashley S.
;
Grossman, Daniel M.
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 541-561
Persistent link: https://www.econbiz.de/10012799009
Saved in:
5
From mix-and-match to head-to-toe : how brand combinations affect observer trust
Engeler, Isabelle
;
Barasz, Kate
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 562-585
Persistent link: https://www.econbiz.de/10012799012
Saved in:
6
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
7
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
8
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
9
A framework of brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
10
The curse of the original : how and when heritage branding reduces consumer evaluations of enhanced products
Han, Minju
;
Newman, George E.
;
Smith, Rosanna K.
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10012799039
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