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Brand
37
Markenartikel
37
Brand management
35
Markenführung
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Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Beziehungsmarketing
8
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Advertising effects
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Branding
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing letters : a journal of research in marketing
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing : EJM
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
19
Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
17
International marketing review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Springer eBook Collection
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
14
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ECONIS (ZBW)
37
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
3
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
4
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
5
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
6
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
7
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Spending as protection : the need for safety increases preference for luxury products
Ma, Han
;
Bradshaw, Hannah K.
;
Janakiraman, Narayan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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