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~accessRights:"restricted"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
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Konsumentenverhalten
Persönlichkeitspsychologie
Viral marketing
10
Virales Marketing
10
Consumer behaviour
9
Social Web
7
Social web
7
word of mouth
7
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Brand image
2
Communication
2
Kommunikation
2
Markenimage
2
interpersonal communication
2
self-expression
2
Advertising effects
1
Amazon.com
1
Confidence
1
Data Mining
1
Data mining
1
Decision
1
E-commerce
1
Electronic Commerce
1
Entscheidung
1
Experiment
1
Forestry
1
Forstwirtschaft
1
Gesundheitsvorsorge
1
Internet
1
Internet marketing
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perception
1
Personality psychology
1
Preventive care
1
Product quality
1
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9
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9
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English
9
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Berger, Jonah
2
Chen, Zoey
2
Brannon, Daniel C.
1
Consiglio, Irene
1
Costabile, Michele
1
De Angelis, Matteo
1
Fernbach, Philip M.
1
Gershoff, Andrew D.
1
Langhe, Bart de
1
Lichtenstein, Donald R.
1
Packard, Grant
1
Rozenkrants, Bella
1
Samper, Adriana
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Simonson, Itamar
1
Weingarten, Evan
1
Wheeler, S. Christian
1
Wooten, David B.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
101
Journal of retailing and consumer services
93
International journal of hospitality management
50
Journal of marketing communications
29
Tourism management : research, policies, practice
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
International journal of contemporary hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information systems research : ISR
22
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
22
The journal of product & brand management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel and tourism marketing
19
Psychology & marketing
19
Electronic commerce research
18
Journal of internet commerce
18
Journal of marketing
17
Journal of promotion management : innovations in planning and applied research
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Asia Pacific journal of marketing and logistics
16
International journal of advertising : the review of marketing communications
16
Journal of management information systems : JMIS
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The journal of services marketing
13
International journal of consumer studies
12
International journal of technology marketing : IJTMkt
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality and tourism insights
11
Journal of the Academy of Marketing Science
11
Marketing letters : a journal of research in marketing
11
Tourism management perspectives : TMP
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of global marketing
10
Journal of international consumer marketing
10
Journal of marketing research
10
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ECONIS (ZBW)
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1
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
2
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
3
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
5
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
6
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
7
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
8
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
9
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
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