Fired up for the future : how time shapes sharing
Evan Weingarten, Jonah Berger
| Year of publication: |
August 2017
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|---|---|
| Authors: | Weingarten, Evan ; Berger, Jonah |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 432-447
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| Subject: | word of mouth | arousal | sharing | time | social media | Social Web | Social web | Virales Marketing | Viral marketing | Zeit | Time | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738988