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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
~subject:"Markenartikel"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand
Markenartikel
Consumer behaviour
127
Konsumentenverhalten
127
Fashion
66
Mode
66
Bekleidungsindustrie
43
Clothing industry
43
Clothing
34
Bekleidung
33
Brand management
29
Markenführung
29
Brand image
27
Markenimage
27
Luxury goods
25
Luxusgüter
25
Textile distribution
24
Textilhandel
24
Social Web
19
Social web
19
Online retailing
15
Online-Handel
15
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
Personality psychology
12
Persönlichkeitspsychologie
12
Sustainability
11
Einzelhandel
10
Nachhaltiger Konsum
10
Retail trade
10
Sustainable consumption
10
Sustainable product
10
Öko-Produkt
10
E-commerce
9
Electronic Commerce
9
Purchase intention
9
Corporate Social Responsibility
8
Corporate social responsibility
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16
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English
16
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Kim, Jiyoung
2
Arroyo-Cañada, Francisco-Javier
1
Cheah, Isaac
1
Choi, Yun Jung
1
Chong, Calvin
1
Danbury, Annie
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Geissinger, Andrea
1
Hassan, Salah
1
Hsu, Li-Chun
1
Johnson, Kim K.
1
Kanthavanich, Poramate
1
Kim, Hyeonsoo
1
Kim, Jieun
1
Küster, Inés
1
Laurell, Christofer
1
Le, Linh Ha
1
Lee, Yuri
1
Leung, Xi Y.
1
McKneely, Brittany
1
Min, Jihye Ellie
1
Musić-Mehmedović, Melika
1
Pandey, Neeraj
1
Parrott, Guy
1
Phau, Ian
1
Sanchez Torres, Javier A.
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Shen, Dong
1
Shetty, Khyati
1
Shimul, Anwar Sadat
1
Singh, Gaganpreet
1
Ugalde, Cecilia
1
Vila-Lopez, Natalia
1
Wang, Qiuyue
1
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Journal of fashion marketing and management
Journal of business research : JBR
196
Journal of retailing and consumer services
124
The journal of product & brand management
115
The journal of brand management : an international journal
113
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Marketing intelligence & planning
29
Journal of marketing communications
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
24
European journal of marketing : EJM
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
European journal of marketing
20
International journal of advertising : the review of marketing communications
20
International journal of hospitality management
20
International journal of market research
18
SpringerLink / Bücher
18
International journal of consumer studies
17
International marketing review
17
Journal of retailing
16
International journal of retail and distribution management
15
Journal of Islamic marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global fashion marketing : JGfM
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
Young consumers : insight and ideas for responsible marketers
13
International journal of contemporary hospitality management
12
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
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ECONIS (ZBW)
16
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
5
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
6
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
7
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
8
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
Determinants of celebrity-owned brands leveraging price premium
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 361-384
Persistent link: https://www.econbiz.de/10011773345
Saved in:
10
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
1
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