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~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Markenführung
Marketingmanagement
Brand management
33
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27
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26
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26
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14
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Journal of global marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
274
SpringerLink / Bücher
256
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Springer eBook Collection
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
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Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
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Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Research
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European journal of marketing
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Journal of fashion marketing and management
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Journal of marketing
41
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
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ECONIS (ZBW)
33
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1
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
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2
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
4
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
5
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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6
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
7
Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José
;
Kolotylo, Julia
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
Saved in:
8
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
9
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
10
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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