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~isPartOf:"Journal of global marketing"
~subject:"Marketingmanagement"
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Brand management
33
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Al-Hajla, Ali Homaid
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Journal of global marketing
Journal of business research : JBR
46
Journal of retailing and consumer services
33
The journal of brand management : an international journal
29
Journal of fashion marketing and management
26
The journal of product & brand management
23
Journal of global fashion marketing : JGfM
19
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
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Journal of the Academy of Marketing Science
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International marketing review
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The marketing review
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International journal of retail & distribution management
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Journal of promotion management : JPM
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Journal of retailing
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European management journal
5
International journal of internet marketing and advertising : IJIMA
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Journal of internet commerce
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Young consumers : insight and ideas for responsible marketers
5
AMS review : official publication of the Academy of Marketing Science
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Business history
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Business horizons
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Fashion branding and communication : core strategies of European luxury brands
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Improving marketing strategies for private label products
4
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of hospitality management
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International journal of production economics
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1
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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2
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
3
Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
6
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
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