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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Brand image
Consumer behaviour
312
Konsumentenverhalten
312
Beziehungsmarketing
94
Relationship marketing
94
Customer satisfaction
83
Kundenzufriedenheit
83
Dienstleistungsqualität
70
Service quality
70
Brand management
67
Markenführung
67
Markenimage
59
Hotel industry
58
Hotellerie
58
Gastronomie
43
Restaurant industry
43
Internet marketing
40
Emotion
39
Online-Marketing
39
Social Web
39
Social web
39
Brand
36
Markenartikel
36
Viral marketing
30
Virales Marketing
30
Online retailing
26
Online-Handel
26
Advertising effects
25
Confidence
25
Vertrauen
25
Werbewirkung
25
Beschwerdemanagement
23
Complaint management
23
Environmental consciousness
19
Umweltbewusstsein
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Brand loyalty
14
E-commerce
14
Holiday behaviour
14
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59
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59
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English
59
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Chen, Cheng-Hao Steve
2
Hollebeek, Linda D.
2
Kim, Soon-Ho
2
Kumar, Vikas
2
Lee, Yong-Ki
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Assaker, Guy
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Baloglu, Seyhmus
1
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1
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1
Bartsch, Silke
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Borzekowski, Dina
1
Bujisic, Milos
1
Casaló, Luis V.
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Chen, Shan-Pei
1
Chen, Yong
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
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1
Cordeiro, Rafaela Almeida
1
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1
Dobre, Costinel
1
Du, Fan
1
Ekinci, Yuksel
1
El Haddad, Rania
1
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1
Eshghi, Abdolreza
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Journal of hospitality marketing & management
Marketing intelligence & planning
Journal of business research : JBR
295
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
SpringerLink / Bücher
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
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ECONIS (ZBW)
59
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
4
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
5
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
6
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
9
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
10
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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