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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Kim, Youn-Kyung"
~subject:"Werbewirkung"
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Werbewirkung
Advertising
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Advertising effects
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Credibility
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Gastronomie
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celebrity
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restaurant advertising
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Kim, Youn-Kyung
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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