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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Beziehungsmarketing
Konsumentenverhalten
Theorie
Brand
14
Brand management
14
Markenartikel
14
Markenführung
14
Consumer behaviour
13
Brand image
12
Markenimage
12
Relationship marketing
10
Hotel industry
6
Hotellerie
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand loyalty
4
Gastronomie
4
Markentreue
4
Restaurant industry
4
Confidence
3
Dienstleistungsqualität
3
Service quality
3
Vertrauen
3
Brand love
2
Brand personality
2
Emotion
2
Personality psychology
2
Persönlichkeitspsychologie
2
Viral marketing
2
Virales Marketing
2
brand trust
2
satisfaction
2
Advertising effects
1
Amenity
1
Attachment
1
Beschwerdemanagement
1
Brand citizenship behavior
1
Brand experience
1
Brand hearsay
1
Brand identification
1
Brand relationship outcomes
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14
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Kim, Soon-Ho
2
Baloglu, Seyhmus
1
Chen, Cheng-Hao Steve
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Choi, Hwansuk Chris
1
Ekinci, Yuksel
1
Han, Sung Ho
1
Henthorne, Tony L.
1
Huang, Shuyue
1
Kang, Juhee
1
Kim, Eun Joo
1
Kim, Eun-Jung
1
Kim, Min-Seong
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Lee, Yong-Ki
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Manthiou, Aikaterini
1
Momayez, Ayatollah
1
Morrison, Alastair M.
1
Mostafa Rasoolimanesh, S.
1
Ong, Chuan Huat
1
Park, Mi Kyeong
1
Praničević, Daniela Garbin
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
1
Rather, Raouf Ahmad
1
Shen, Ye
1
Sop, Serhat Adem
1
Sumarjan, Norzuwana
1
Tang, Liang
1
Thurasamy Ramayah
1
Torabi, Mohammad Amin
1
Wang, Yao-Chin
1
Yen, Chih-Lun
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Journal of hospitality marketing & management
Journal of business research : JBR
195
Journal of retailing and consumer services
125
The journal of product & brand management
116
The journal of brand management : an international journal
112
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
SpringerLink / Bücher
27
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
21
International journal of advertising : the review of marketing communications
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
International journal of market research
18
Journal of strategic marketing
18
European journal of marketing
17
International journal of consumer studies
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of marketing
14
Journal of Islamic marketing
13
Journal of consumer research : JCR ; an interdisciplinary journal
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of global fashion marketing : JGfM
12
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ECONIS (ZBW)
14
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1
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
2
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
3
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
4
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
7
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
8
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
9
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
10
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
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