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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Brand management"
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Beziehungsmarketing
Brand management
31
Markenführung
31
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
21
Markenimage
21
Relationship marketing
17
Brand
14
Markenartikel
14
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Dienstleistungsqualität
7
Service quality
7
Brand loyalty
6
Confidence
6
Social Web
6
Social web
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Advertising effects
5
Gastronomie
5
Internet marketing
5
Online-Marketing
5
Restaurant industry
5
Werbewirkung
5
Emotion
4
Markentreue
4
brand trust
4
Personality psychology
3
Persönlichkeitspsychologie
3
social media
3
Advertising
2
Brand love
2
Brand personality
2
Customer engagement
2
Customer integration
2
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17
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Choi, Hwansuk Chris
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Lu, Yu-Hung
1
Manthiou, Aikaterini
1
Momayez, Ayatollah
1
Morrison, Alastair M.
1
Mostafa Rasoolimanesh, S.
1
Ong, Chuan Huat
1
Peng, Li
1
Praničević, Daniela Garbin
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
1
Rather, Raouf Ahmad
1
Sannassee, Raja Vinesh
1
Seetanah, Boopendra
1
Serra Cantallops, Antoni
1
Shen, Ye
1
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Journal of hospitality marketing & management
Journal of business research : JBR
115
Journal of retailing and consumer services
89
The journal of product & brand management
66
The journal of brand management : an international journal
47
International journal of hospitality management
37
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
25
Asia Pacific journal of marketing and logistics
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing intelligence & planning
21
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of strategic marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
European journal of marketing : EJM
11
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing analytics : JMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management : research, policies, practice
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
Journal of service management
9
Business horizons
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
Journal of internet commerce
8
The journal of business & industrial marketing
8
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ECONIS (ZBW)
17
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1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
10
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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