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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Markenführung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Markenführung
Beziehungsmarketing
79
Relationship marketing
79
Consumer behaviour
53
Konsumentenverhalten
53
Customer satisfaction
46
Kundenzufriedenheit
46
Dienstleistungsqualität
35
Service quality
35
Hotel industry
25
Hotellerie
25
Brand management
17
Brand image
15
Markenimage
15
Gastronomie
11
Restaurant industry
11
Viral marketing
11
Virales Marketing
11
Brand
10
Confidence
10
Markenartikel
10
Social Web
10
Social web
10
Vertrauen
10
Gastgewerbe
9
Hospitality industry
9
satisfaction
9
Beschwerdemanagement
8
Complaint management
8
loyalty
8
Customer integration
7
Emotion
7
Hospital
7
Krankenhaus
7
Kundenintegration
7
customer loyalty
7
Brand loyalty
6
customer satisfaction
6
service quality
6
trust
6
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17
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Choi, Hwansuk Chris
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Lu, Yu-Hung
1
Manthiou, Aikaterini
1
Momayez, Ayatollah
1
Morrison, Alastair M.
1
Mostafa Rasoolimanesh, S.
1
Norzuwana Sumarjan
1
Ong, Chuan Huat
1
Peng, Li
1
Praničević, Daniela Garbin
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
1
Rather, Raouf Ahmad
1
Sannassee, Raja Vinesh
1
Seetanah, Boopendra
1
Serra Cantallops, Antoni
1
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Journal of hospitality marketing & management
Journal of business research : JBR
116
Journal of retailing and consumer services
89
The journal of product & brand management
66
The journal of brand management : an international journal
52
International journal of hospitality management
37
Journal of promotion management : innovations in planning and applied research
26
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of strategic marketing
22
Marketing intelligence & planning
22
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing communications
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
European journal of marketing
11
European journal of marketing : EJM
11
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing analytics : JMA
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Global business review
9
Journal of marketing management : MM
9
Journal of service management
9
Business horizons
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
Journal of internet commerce
8
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ECONIS (ZBW)
17
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1
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
5
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
6
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
10
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
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