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~isPartOf:"Journal of international marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
13
Markenartikel
13
Brand management
12
Consumer behaviour
12
Markenführung
12
Brand image
10
Markenimage
10
International marketing
7
Internationales Marketing
7
global brands
4
Designation of origin
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
local brands
3
Decision under uncertainty
2
Emerging economies
2
Entscheidung unter Unsicherheit
2
Food
2
Lebensmittel
2
Rules of origin
2
Schwellenländer
2
Ursprungsregeln
2
culture
2
globalization
2
Auslandsaufenthalt
1
Brand extension
1
Business cycle
1
China
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Expatriate assignment
1
Food retailing
1
Food trade
1
Internet marketing
1
Konjunktur
1
Lebensmitteleinzelhandel
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Lebensmittelhandel
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Article
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12
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12
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English
12
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Allman, Helena F.
1
Azzari, Vitor
1
Balabanis, George
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Ewijk, Bernadette J. van
1
Fenik, Anton P.
1
Gijsbrechts, Els
1
Guissoni, Leandro Angotti
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Hewett, Kelly
1
Keller, L. R.
1
Kumar, V.
1
Liu, Lucy
1
Miocevic, Dario
1
Morgan, Felicia N.
1
Neciunskas, Paulius
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Scornavacca, Eusebio
1
Sharma, Amalesh
1
Stathopoulou, Anastasia
1
Steenkamp, Jan-Benedict E. M.
1
Su, Meng
1
Sun, Luping
1
Zambaldi, Felipe
1
Zdravkovic, Srdan
1
Zheng, Xiaona
1
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Journal of international marketing
Journal of business research : JBR
191
Journal of retailing and consumer services
124
The journal of product & brand management
114
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing communications
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
21
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
International journal of hospitality management
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
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ECONIS (ZBW)
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
3
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
4
Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
Saved in:
5
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
6
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
7
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
10
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
1
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