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~accessRights:"restricted"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Entwicklungsindikator"
~subject:"Sozialer Indikator"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody
;
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
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