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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
516
Konsumentenverhalten
516
Online retailing
331
Online-Handel
331
Social Web
236
Social web
236
Internet marketing
195
Online-Marketing
194
E-commerce
187
Electronic Commerce
186
Beziehungsmarketing
159
Relationship marketing
159
Einzelhandel
141
Retail trade
141
Customer satisfaction
92
Kundenzufriedenheit
92
Viral marketing
85
Brand management
79
Markenführung
79
Brand image
60
Markenimage
60
Confidence
56
Vertrauen
56
Dienstleistungsqualität
54
Service quality
54
Social media
51
Distribution channel
46
Vertriebsweg
46
Customer integration
37
Kundenintegration
37
Advertising effects
36
Emotion
36
Werbewirkung
36
Innovation adoption
34
Innovationsakzeptanz
34
Digital platform
33
Digitale Plattform
33
Website
32
Advertising
31
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85
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85
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English
85
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Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Moro, Sérgio
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Michelle
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Bailey, Ainsworth Anthony
1
Balaji, M. S.
1
Ballings, Michel
1
Barta, Sergio
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bezawada, Ram
1
Bonifield, Carolyn M.
1
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Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of hospitality management
46
Information systems research : ISR
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Tourism management : research, policies, practice
34
International journal of internet marketing and advertising : IJIMA
27
Journal of marketing communications
27
Journal of management information systems : JMIS
26
International journal of contemporary hospitality management
25
Electronic commerce research
24
International journal of advertising : the review of marketing communications
24
Journal of hospitality marketing & management
23
Journal of internet commerce
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the quarterly review of marketing communications
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Technological forecasting & social change : an international journal
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
16
Psychology & marketing
15
The journal of product & brand management
14
International journal of technology marketing : IJTMkt
13
Journal of travel and tourism marketing
13
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
International journal of consumer studies
11
Journal of global marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of consumer marketing
10
Tourism management perspectives : TMP
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing research
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
85
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1
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
5
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
6
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
7
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
8
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
9
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
10
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
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