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~isPartOf:"Journal of marketing"
~subject:"Funktechnik"
~subject:"Mobile business"
~subject:"Online-Marketing"
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Funktechnik
Mobile business
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Mobile Anwendung
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mobile apps
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Consumer behaviour
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adoption speed
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app versioning
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augmented reality
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causal effects
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choice architecture
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decision making
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Arora, Sandeep
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Hofstede, Frenkel ter
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Johnson, Eric J.
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Lee, Seoungwoo
1
Mahajan, Vijay
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Mrkva, Kellen
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Posner, Nathaniel A.
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Reeck, Crystal
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Journal of marketing
Journal of retailing and consumer services
16
Journal of business research : JBR
12
International journal of business information systems : IJBIS
9
Information systems research : ISR
8
Technological forecasting & social change : an international journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
SpringerLink / Bücher
6
Marketing intelligence & planning
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail and distribution management
4
Journal of internet commerce
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Journal of marketing communications
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Psychology & marketing
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Apps management and e-commerce transactions in real-time
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of networking and virtual organisations : IJNVO
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International journal of technology marketing : IJTMkt
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Journal of hospitality marketing & management
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Journal of management information systems : JMIS
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Business horizons
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Forum Marketing
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Global business review
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International journal of bank marketing
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International journal of business excellence : IJBEX
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business : IJEB
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International journal of enterprise network management : IJENM
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of services, economics and management
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality and tourism insights
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Journal of strategic marketing
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MIS quarterly
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ECONIS (ZBW)
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
3
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
4
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
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