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~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mobile communication"
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Konsumentenverhalten
Mobile communications
5
Mobilkommunikation
5
Consumer behaviour
4
Mobile Business
3
Mobile business
3
Internet marketing
2
Mobile Anwendung
2
Mobile application
2
Mobile phone
2
Mobiltelefon
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Decision
1
Einzelhandel
1
Entscheidung
1
Innovation adoption
1
Innovationsakzeptanz
1
Mobile Marketing
1
Mobile marketing
1
Online retailing
1
Online-Handel
1
Preismanagement
1
Pricing strategy
1
Retail trade
1
Sales promotion
1
USA
1
United States
1
Verkaufsförderung
1
Werbewirkung
1
Werbung
1
attention capacity
1
causal effects
1
choice architecture
1
cross-device
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decision making
1
device switching
1
distraction
1
engagement initiatives
1
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Aufsatz in Zeitschrift
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Ahlbom, Carl-Philip
1
Beitelspacher, Lauren Skinner
1
Grewal, Dhruv
1
Haan, Evert de
1
Johnson, Eric J.
1
Kannan, P. K.
1
Katona, Zsolt
1
Mrkva, Kellen
1
Noble, Stephanie M.
1
Nordfält, Jens
1
Posner, Nathaniel A.
1
Reeck, Crystal
1
Sárváry, Miklós
1
Verhoef, Peter C.
1
Wiesel, Thorsten
1
Zubcsek, Peter Pal
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Journal of marketing
Journal of retailing and consumer services
48
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Journal of business research : JBR
13
Information systems research : ISR
10
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of bank marketing
6
International journal of contemporary hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of services, economics and management
6
Global business review
5
International journal of business excellence : IJBEX
5
International journal of technology marketing : IJTMkt
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
The journal of services marketing
5
The marketing review
5
Information systems and e-business management : ISeB
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of vacation marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Service business
4
Services marketing quarterly
4
The international journal of bank marketing : IJBM
4
The service industries journal
4
Young consumers : insight and ideas for responsible marketers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
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ECONIS (ZBW)
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
3
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
4
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
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