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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Geschlechterdiskriminierung"
~subject:"Internet marketing"
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Geschlechterdiskriminierung
Internet marketing
Computerspiel
6
Video game
6
Advertising
5
Werbung
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Brand management
3
Markenführung
3
Online-Marketing
3
Brand
2
Brand image
2
Game theory
2
Markenartikel
2
Markenimage
2
Spieltheorie
2
advertising
2
Arbeitsmarktdiskriminierung
1
Augmented reality game
1
Creativity
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Experiment
1
Gender discrimination
1
In-game advertising
1
Kreativität
1
Labour market discrimination
1
Netherlands
1
Niederlande
1
Pokémon GO
1
Second Life
1
Social Web
1
Social web
1
Virtual reality
1
Virtual worlds
1
Virtuelle Realität
1
advergames
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Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Eastin, Matthew S.
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Tuten, Tracy L.
1
Varan, Duane
1
Yoo, Seung-Chul
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Journal of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
International journal of advertising : the quarterly review of marketing communications
4
Application of gaming in new media marketing
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Springer eBook Collection
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Big data marketing strategies for superior customer experience
1
Contemporary trends in innovative marketing strategies
1
Digital innovations for customer engagement, management, and organizational improvement
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Information technology & tourism
1
Information technology and management
1
Innovation: organization & management : IOM
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
3
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
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