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~isPartOf:"Journal of marketing communications"
~subject:"Social Web"
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Search: subject_exact:"Produktimage"
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Social Web
Brand image
77
Markenimage
77
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
59
Markenführung
59
Advertising effects
33
Werbewirkung
33
Brand
27
Markenartikel
27
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18
Werbung
17
Internet marketing
15
Online-Marketing
15
Social web
13
Beziehungsmarketing
12
Relationship marketing
12
brand attitude
11
social media
9
Marketing management
8
Marketingmanagement
8
Celebrity endorsement
6
Celebrity-Werbung
6
Viral marketing
6
Virales Marketing
6
purchase intention
6
Confidence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Emotion
5
Vertrauen
5
brand image
5
brand loyalty
5
Designation of origin
4
Herkunftsbezeichnung
4
brand personality
4
brand trust
4
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3
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3
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Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Belanche, Daniel
1
Casaló, Luis V.
1
Coelho, Pedro Simões
1
Dąbrowski, Dariusz
1
Flavián, Marta
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Hammick, Jinhyon Kwon
1
Ibáñez-Sánchez, Sergio
1
Ju, Ilyoung
1
Langaro, Daniela
1
Letourneau, Olivia
1
Mathur, Smriti
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pace, Stefano
1
Phua, Joe
1
Ridwan Adetunji Raji
1
Sabrina Mohd Rashid
1
Salgueiro, Maria de Fátima
1
Santos, Zélia Raposo
1
Schivinski, Bruno
1
Singh, Akanchha
1
Sobhi Mohd Ishak
1
Sweiss, Nadia
1
Tewari, Alok
1
Tunca, Burak
1
Yang, Jing
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Journal of marketing communications
Journal of business research : JBR
58
The journal of product & brand management
33
Journal of retailing and consumer services
30
International journal of internet marketing and advertising : IJIMA
25
The journal of brand management : an international journal
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of promotion management : innovations in planning and applied research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of advertising : the review of marketing communications
11
Tourism management : research, policies, practice
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Psychology & marketing
8
Journal of fashion marketing and management
7
Journal of internet commerce
7
Journal of strategic marketing
7
Technological forecasting & social change : an international journal
6
Business horizons
5
European Sport management quarterly : ESMQ
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of technology marketing : IJTMkt
4
Journal of consumer behaviour
4
Journal of current issues and research in advertising
4
Journal of marketing theory and practice : JMTP
4
Springer eBook Collection
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
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ECONIS (ZBW)
13
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1
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
6
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
9
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
10
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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