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~isPartOf:"Journal of marketing communications"
~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
77
Markenführung
77
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
56
Markenimage
56
Advertising effects
31
Werbewirkung
31
Brand
28
Markenartikel
28
Internet marketing
21
Online-Marketing
21
Advertising
20
Werbung
19
Social Web
16
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
10
Marketingmanagement
10
social media
10
brand attitude
8
advertising
6
purchase intention
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand image
5
Brand loyalty
4
Celebrity endorsement
4
Celebrity-Werbung
4
Emerging economies
4
Emotion
4
Experiment
4
Markentreue
4
Schwellenländer
4
Viral marketing
4
Virales Marketing
4
brand loyalty
4
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English
16
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Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Belanche, Daniel
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Casaló, Luis V.
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Chen, Chih Ping
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Dąbrowski, Dariusz
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Flavián, Marta
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Gabrielli, Veronica
1
Gistri, Giacomo
1
Güngör, Ayşegül Sağkaya
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Ibáñez-Sánchez, Sergio
1
Ju, Ilyoung
1
Kim, Jooyoung
1
Kim, Kyongseok
1
King, Karen Whitehill
1
Langaro, Daniela
1
Manohar, Sujatha
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pace, Stefano
1
Phua, Joe
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Rehman, Varisha
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Ridwan Adetunji Raji
1
Sabrina Mohd Rashid
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Salgueiro, Maria de Fátima
1
Santos, Zélia Raposo
1
Schivinski, Bruno
1
Sobhi Mohd Ishak
1
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Journal of marketing communications
Journal of business research : JBR
100
Journal of retailing and consumer services
49
The journal of product & brand management
46
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
18
SpringerLink / Bücher
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
Springer eBook Collection
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Springer Proceedings in Business and Economics
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Psychology & marketing
9
European journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Innovatives Markenmanagement
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
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ECONIS (ZBW)
16
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1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
6
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
9
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
10
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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