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Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.
;
Guja Armannsdottir
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
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Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
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