//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Internet marketing
56
Online-Marketing
56
Consumer behaviour
37
Konsumentenverhalten
37
Social Web
33
Social web
33
Advertising
15
Brand management
15
Markenführung
15
Werbung
15
social media
15
Viral marketing
14
Virales Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
Advertising effects
11
Werbewirkung
11
Brand image
9
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Customer integration
6
Kundenintegration
6
Social network
6
Soziales Netzwerk
6
E-commerce
4
Electronic Commerce
4
Mobile Marketing
4
Mobile marketing
4
Internet
3
Marketing
3
Mobile communications
3
Mobilkommunikation
3
consumer engagement
3
social networks
3
word of mouth
3
Brand
2
Brand loyalty
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Conference paper
1
Konferenzbeitrag
1
Language
All
English
9
Author
All
Breitsohl, Jan Christian
1
Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Junsong
1
Dahl, Darren W.
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Garrod, Brian
1
Haider, Kamran
1
Harris, Lloyd C.
1
He, Hongwei
1
Huang, Ming-Hui
1
MacInnis, Deborah J.
1
Marbach, Julia
1
Nunan, Daniel
1
Ordabayeva, Nailya
1
Pedersen, Per Egil
1
Rand, William
1
Raquel, Cristiana
1
Rust, Roland T.
1
Solem, Birgit Andrine Apenes
1
Stephen, Andrew T.
1
Tellis, Gerard J.
1
Thomas, Robert
1
Tirunillai, Seshadri
1
Wang, Weiyue
1
Wu, Jintao
1
Zhang, Yanwei
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of marketing
Journal of business research : JBR
47
The journal of product & brand management
29
Journal of retailing and consumer services
25
International journal of internet marketing and advertising : IJIMA
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
The journal of brand management : an international journal
17
Journal of marketing communications
15
Tourism management : research, policies, practice
13
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the review of marketing communications
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : JPM
8
Tourism management perspectives : TMP
8
Asia Pacific journal of marketing and logistics
7
Journal of internet commerce
6
International journal of technology marketing : IJTMkt
5
Journal of strategic marketing
5
Young consumers : insight and ideas for responsible marketers
5
Business horizons
4
Global business review
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
International journal of market research
4
International journal of sports marketing & sponsorship
4
Journal of fashion marketing and management
4
Journal of marketing analytics : JMA
4
Psychology & marketing
4
European Sport management quarterly : ESMQ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
Journal of Indian business research
3
Journal of consumer behaviour
3
Journal of consumer marketing
3
Journal of contemporary marketing science
3
Journal of current issues and research in advertising
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->