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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"social media"
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Advertising effects
social media
Internet marketing
23
Online-Marketing
23
Consumer behaviour
16
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16
Social Web
16
Social web
16
Beziehungsmarketing
8
Relationship marketing
8
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7
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6
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6
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5
Customer integration
5
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5
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Bianchi, Constanza
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1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
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Garrod, Brian
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Ge, Jing
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1
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Nunan, Daniel
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Raquel, Cristiana
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Journal of marketing management : MM
International journal of advertising : the review of marketing communications
70
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing communications
51
Journal of promotion management : innovations in planning and applied research
46
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
International journal of advertising : the quarterly review of marketing communications
25
Information systems research : ISR
22
Journal of retailing and consumer services
21
Journal of advertising research
20
Journal of internet commerce
20
Journal of promotion management : JPM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of marketing research
15
Journal of marketing
14
Health marketing quarterly
13
Journal of marketing research : JMR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of technology marketing : IJTMkt
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of hospitality marketing & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of management information systems : JMIS
9
Psychology & marketing
9
The journal of brand management : an international journal
9
Discussion papers / CEPR
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of market research
8
Marketing intelligence & planning
8
Operations research
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of consumer studies
7
Journal of international consumer marketing
7
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ECONIS (ZBW)
10
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10
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1
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
4
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
5
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
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