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~isPartOf:"Journal of marketing research"
~person:"Narang, Unnati"
~person:"Nishida, Mitsukuni"
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Einzelhandel
2
Retail trade
2
retailing
2
Consumer behaviour
1
Franchising
1
Konsumentenverhalten
1
Ladengestaltung
1
Market entry
1
Markteintritt
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Sales promotion
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Store design
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Theorie
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Theory
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Verkaufsförderung
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digital display
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entry accommodation
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entry deterrence
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franchising
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goal completion
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in-store technology
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inspiration
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kiosk
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organizational-form choice
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promotion
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Narang, Unnati
Nishida, Mitsukuni
Ahlbom, Carl-Philip
2
Grewal, Dhruv
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Noble, Stephanie M.
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Journal of marketing research
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Threat of entry and organizational-form choice : the case of franchising in retailing
Nishida, Mitsukuni
;
Yang, Nathan
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 810-830
Persistent link: https://www.econbiz.de/10012271831
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