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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Advertising effects"
~subject:"Advertising"
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Advertising effects
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Blanchflower, Tiffany M.
1
Cui, Annie Peng
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Hamilton, Mark
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Lin, Chien-Wei
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Journal of marketing theory and practice : JMTP
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising
24
Journal of retailing and consumer services
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
The journal of brand management : an international journal
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of hospitality management
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Journal of marketing
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Marketing intelligence & planning
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International journal of sports marketing & sponsorship
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Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of market research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
2
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
3
The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
Saved in:
4
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
5
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
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