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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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~person:"Mundel, Juan"
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Consumer behaviour
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Brand image
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Advertising effects
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Brand
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Brand management
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actual self/dance-congruence
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ad attitude
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attitudes toward comedic violence ads
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brand attitude
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brand-social cause fit
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comedic violence advertisements
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consumer skepticism
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disposition theory
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Manyiwa, Simon
Mundel, Juan
Loureiro, Sandra Maria Correia
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Bilro, Ricardo Godinho
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Yang, Jing
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Bang Nguyen Viet
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Feng, Yang
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Cheong, Hyuk Jun
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Huang, Yan
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Wei, Lewen
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Arora, Nilesh
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Durif, Fabien
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Gangadharan, Nakul
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Haq, Junaid Ul
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Huang, Jianping
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Jain, Varsha
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Jayapal, Jegan
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Kim, Eunyoung
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Kim, Mikyoung
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Ladeira, Wagner Junior
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Langaro, Daniela
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
4
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1
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
2
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
3
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
4
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
Saved in:
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