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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Digitale Plattform
Online-Marketing
Social Web
68
Social web
68
Internet marketing
50
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
24
Markenführung
24
social media
24
Advertising effects
21
Werbewirkung
21
Advertising
18
Werbung
18
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
14
Virales Marketing
14
Brand image
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Markenimage
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purchase intention
8
Facebook
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Instagram
6
Brand
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Celebrity endorsement
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Customer integration
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Kundenintegration
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Markenartikel
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Marketing management
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Marketingmanagement
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Public relations
5
social media marketing
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Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
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influencer marketing
4
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3
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
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Ababneh, Bashar
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Abbasi, Amir Zaib
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Ardekani, Saeid Saeida
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1
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1
Baglione, Stephen L.
1
Bahtiar Mohamad
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Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Becerra, Enrique
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Bilro, Ricardo Godinho
1
Boeck, Harold
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Burroughs, Benjamin
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Cho, Su Yeon
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Dalakas, Vassilis
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Dam, Linda
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Ding Hooi Ting
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Elsharnouby, Tamer H.
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Fitriati, Rachma
1
Garner, Benjamin
1
Ghaedi, Mohammadreza
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
194
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
70
Technological forecasting & social change : an international journal
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of advertising : the review of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Information systems research : ISR
43
Journal of marketing communications
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
The journal of product & brand management
38
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Springer eBook Collection
33
SpringerLink / Bücher
32
Journal of internet commerce
31
Business horizons
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
The journal of brand management : an international journal
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing intelligence & planning
26
Electronic commerce research
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of hospitality marketing & management
21
Journal of strategic marketing
21
International journal of contemporary hospitality management
20
Journal of marketing
19
Young consumers : insight and ideas for responsible marketers
18
Asia Pacific journal of marketing and logistics
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
European journal of marketing
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of electronic marketing and retailing : IJEMR
16
International journal of technology marketing : IJTMkt
16
Journal of marketing management : MM
16
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ECONIS (ZBW)
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
3
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
4
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
9
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
10
Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.
;
Upadahay, Akanksa
;
Liu, Siyu
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763
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