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Search: "Customer relationship management"
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Beziehungsmarketing
327
Relationship marketing
327
Kundenmanagement
141
Deutschland
100
Germany
100
Consumer behaviour
92
Konsumentenverhalten
92
Kundenbindung
49
Theorie
48
Theory
48
Brand management
46
Markenführung
46
Kundenzufriedenheit
42
Customer satisfaction
41
Kundenorientierung
41
Beziehungsmanagement
39
Lieferantenmanagement
30
Supplier relationship management
30
Brand image
29
Markenimage
29
Dienstleistungsqualität
27
Marketing management
27
Marketingmanagement
27
Service quality
27
Unternehmen
27
Social Web
25
Social web
25
Kundenwert
23
Kundenintegration
22
Brand
21
Customer integration
21
Markenartikel
21
Marketing
21
Customer value
18
Electronic Commerce
18
Customer service
17
Erfolgsfaktor
17
Kundenservice
17
Markenpolitik
17
Beschwerdemanagement
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312
Article
72
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72
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Language
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German
251
English
133
Author
All
Fink, Klaus-J.
4
Kumar, V.
4
Bruhn, Manfred
3
Foscht, Thomas
3
Hadwich, Karsten
3
Pompe, Hans-Georg
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Belz, Christian
2
Cheng, Li-Keng
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
Ematinger, Reinhard
2
Gebhardt-Seele, Stephan
2
Gelbrich, Katja
2
Helmke, Stefan
2
Hollebeek, Linda D.
2
Huber, Frank
2
Hönle, Jan Helmut
2
Keuper, Frank
2
Krishen, Anjala S.
2
McLean, Graeme J.
2
Meier, Andreas
2
Piller, Frank T.
2
Ricard, Line
2
Ritschel, Falk
2
Schallmo, Daniel R. A.
2
Schramm-Klein, Hanna
2
Schumacher, Hans-Georg
2
Stormer, Henrik
2
Theobald, Elke
2
Toung, Chung-Lin
2
Uebel, Matthias
2
Wilde, Silvio
2
Zupancic, Dirk
2
Achen, Rebecca M.
1
Adhikari, Atanu
1
Adolph, Thomas
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Psychology & marketing
SpringerLink / Bücher
Journal of business research : JBR
479
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
102
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
90
Journal of hospitality marketing & management
80
Springer eBook Collection / Business and Economics
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Marketing intelligence & planning
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
56
Springer eBook Collection
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of marketing
54
Journal of retailing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of service research
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
Journal of promotion management : innovations in planning and applied research
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
European journal of marketing
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
384
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1
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384
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
3
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
8
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
9
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
10
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
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