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~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"China"
~subject:"Social Web"
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Virtual reality
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Consumer behaviour
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Baek, Eunsoo
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Banerjee, Syagnik
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Chen, Shuai
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Jiang, Yushi
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Li, Wei
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Liu, Jingjing
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Longstreet, Phil
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Qu, Ying
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Tong, Xing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
15
Journal of retailing and consumer services
11
Technological forecasting & social change : an international journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Business horizons
4
Information systems research : ISR
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
Tourism management : research, policies, practice
4
Advances in educational technologies and instructional design (AETID) book series
3
Asia Pacific journal of marketing and logistics
3
Human resource management review
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of consumer behaviour
3
Journal of marketing management : MM
3
Synthetic worlds : emerging technologies in education and economics
3
Young consumers : insight and ideas for responsible marketers
3
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Human systems management : HSM
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of behavioral and experimental economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
2
Journal of vacation marketing
2
Marketing intelligence & planning
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
SpringerLink / Bücher
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The journal of business strategy
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Tourism review
2
Accounting, auditing & accountability journal
1
Advances in computational intelligence and robotics (ACIR) book series
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
4
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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