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~isPartOf:"Journal of retailing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
31
Marketingmanagement
31
Consumer behaviour
17
Konsumentenverhalten
17
Einzelhandel
13
Retail trade
13
Beziehungsmarketing
9
Distribution channel
9
Relationship marketing
9
Vertriebsweg
9
Brand management
6
Markenführung
6
Theorie
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Theory
6
Brand
5
Markenartikel
5
Preismanagement
5
Pricing strategy
5
marketing strategy
5
Advertising
4
Competition
4
Handelsmarke
4
Internet marketing
4
Online-Marketing
4
Store brand
4
Werbung
4
Wettbewerb
4
Emerging economies
3
Marketing mix
3
Multichannel retailing
3
Schwellenländer
3
Advertising effects
2
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Competitive strategy
2
Customer journey
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Customer value
2
E-commerce
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31
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Ahn, Dae-Yong
1
Anderl, Eva
1
Bachtel, Robert C.
1
Bart, Yakov
1
Bauner, Christoph
1
Bendle, Neil T.
1
Binder, Christian
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Bodapati, Anand V.
1
Brandon, Renee
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Breugelmans, Els
1
Butt, Moeen Naseer
1
Cai, Gangshu
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Campo, Katia
1
Cao, Lanlan
1
Cao, Wenbin
1
Chandukala, Sandeep R.
1
Chen, Ying-Ju
1
Chung, Doug J.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Desai, Preyas S.
1
Dotson, Jeffrey P.
1
Duan, Jason A.
1
Emrich, Oliver
1
Esteban-Bravo, Mercedes
1
Farris, Paul W.
1
Fischer, Marc
1
Fudurić, Morana
1
Fürst, Andreas
1
Gangwar, Manish
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Gardete, Pedro M.
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Geyskens, Inge
1
Gielens, Katrijn
1
Goodstein, Ronald Charles
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Gopalakrishnan, Arun
1
Guissoni, Leandro A.
1
Harutyunyan, Mushegh
1
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1
Herhausen, Dennis
1
Ho, Henry
1
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
200
Journal of business research : JBR
186
Industrial marketing management : the international journal for industrial and high-tech firms
137
Springer eBook Collection
71
Journal of strategic marketing
70
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
43
Journal of marketing communications
40
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Springer eBook Collection / Business and Management
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Research
15
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ECONIS (ZBW)
31
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
8
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
9
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
10
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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